If you are looking for a new way to experience the Downtown Richmond illuminations, you may want to consider doing it on a horse drawn carriage ride. The ride should be especially spectacular this time of the year, with the buildings being dressed in lights and the beautiful holiday display at the James Center. The pickup location for the carriage rides are at 10thand East Cary Streets. The rides cost $10 per person and lasts for about 20 minutes. Children 4 and under, if they are sitting on your lap, can ride for free. For more information or to make a reservation, call (804) 514-4767 or (804) 769-4580.